You Lack the Focus to Be a “Great” Investor

Redefining what it means to be a great investor.

Ben Le Fort
4 min readJan 11, 2024

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Photo by Alexandre Boucher on Unsplash

Here’s a reality check that every investor needs to hear:

You’re not a ‘great’ investor and probably never will be.

That is if your definition of being a great investor is outperforming the stock market.

In this post, I explain how our limited attention causes investors who try to be great to lose time and money. I’ll explain a rational definition of what makes a ‘great investor.’

It’s simply not possible to stay on top of every stock

At the time I write this, there are about 58,000 companies listed on the various stock markets around the world.

Question: How can any individual investor possibly know enough about these companies to have any clue which ones are about to go to the moon and which will go bankrupt?

Answer: They can’t.

Question: So, how does an investor who picks individual stocks decide which companies to buy, which companies to sell, and when?

Answer: Whatever companies are grabbing headlines at the moment.

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Ben Le Fort

I write about behavioral finance & evidence based investing. Want to work with me? e: info@benlefort.com Here's my Substack: https://benlefort.substack.com/